Monday, October 17, 2011

The Young Market Masters Awards is On!


Mansmith and Fielders, Inc., an advocacy-based company that aims to uplift the level of marketing practice among young professionals in the Philippines, announced that the search is on for the new batch of nominees who will vie for the 7th Mansmith Young Market Masters Awards (Mansmith YMMA) 2012.


The 7th Mansmith YMMA 2012 is open to Filipinos 35 years of age and below with at least 2 full years of service with a company at the time of nomination and who is described as an innovator.

There will be three categories: “marketing,” “sales” and “entrepreneur.”

The “marketing” and “sales” categories are open to marketing and sales achievers, whether they are marketing managers, brand managers, trade marketing managers, account managers, sales managers, business development managers, etc., and were responsible in uplifting not only their company’s status against its competitors but also built the sustainability of the brand.

The entrepreneur category, on the other hand, is for the owner or part owner of a business considered as the catalyst of the business. The business should be an innovative and pioneering enterprise that offers either a new product or an enhanced product but nonetheless should be out-of-the-box and inventive.

The independent judges for the 7th Mansmith YMMA 2012 are all recognized experts in the field of marketing. The official awarding ceremonies for the 7th Mansmith YMMA 2012 will be held on February 9, 2012.
 
The Mansmith Young Market Masters Awards was conceived in order to encourage and inspire today’s young marketing professionals to become innovators and catalysts of change for a progressive Philippines. Awardees are chosen based on how they create and implement ground-breaking, responsive and creative marketing and sales approaches that help build businesses and brands and achieve greater heights.

The Mansmith Young Market Masters Awards 2012, supported by its learning partner Abenson, and officially endorsed by the Philippine Franchise Association (PFA), the Philippine Retailers Association (PRA), with TNS and Kantar World panel as research partners, is an advocacy project of Mansmith and Fielders, Inc. The group was founded and established in 1989 by industry leaders led by Chairman and Chief Marketing Strategist Josiah Go, and is composed of successful practitioners and entrepreneurs who specialize in the fields of marketing and sales, strategy and innovation training.

Deadline for submission of entries is on October 31, 2011. For inquiries, call (02) 584-5858 or (02) 584-8989 or email info@youngmarketmasters.com. Entries can also be sent via fax at (632) 722-2318 or 412-0034.

For more details about the 7th Mansmith YMMA 2012 and to download nomination forms, go to http://www.youngmarketmasters.com.

Friday, October 7, 2011

Steve Jobs hugs the headline


I was looking for a tasty breakfast this morning and I got bunch of apples.  But they are not the usual red and tasty ones I love to munch.  Instead I got these black and white Apple and a reason to mourn for a few moments.

Thursday, October 6, 2011

It's a Great Job, Steve Jobs!

UPDATE: This blog post was published in the October 10, 2011 issue of the Philippine Star Entertainment section.

When I was young, my eyes would light up whenever I hear the word “apple.”

It’s my favorite fruit that I only get to taste every New Year’s eve after I asked my Tatay to get it from the mouth of the roasted pig on our table (actually, it’s only roasted head of a pig).  It’s also a pasalubong from my Auntie Fe who works overseas every time he takes a vacation in our home in Pasig City.  That’s how rare a bite of apple then.

Today, apples are every where. From the market to grocery stores to sidewalks and restaurants, you’ll see them in various sizes and packaging.  But I am into another kind of “apple” these days.  It’s not something that I can bite and chew but it sure does satisfy my cravings for fun, information, entertainment and more.

I am talking about Apple Inc., a multinational corporation that makes consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.     

I am not rich but due to persistence and the urge of want, I was able to own an iPod shuffle and an iPad2 courtesy of online contests where I manage to win.  Amazing is an understatement to describe my experience using these gadgets.  I need not to discuss what these stuff can do since I am sure many of us already had a hand on an Apple product, whether owned personally or by someone we know.

That’s why I look up the man who have invited the innovative line of creation that have provided not only joy and convenience to users but the priceless experience as well.  I am talking about Steve Jobs, the American computer entrepreneur and inventor who was the co-founder, chairman, and ex-CEO of Apple Inc.  Jobs also previously served as chief executive of Pixar Animation Studios; a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in Toy Story (1995) as an executive producer.  

I am one of the millions who were shocked and saddened by his sudden death which was reported due to pancreatic cancer.  He was just 56.

Now, I feel like watching the made for TV movie Pirates of Silicon Valley, a 1999 film based on the book Fire in the Valley: The Making of The Personal Computer by Paul Freiberger and Michael Swaine. It documents the rise of the home computer (personal computer) through the rivalry between Apple Computer and Microsoft. The film stars Anthony Michael Hall (The Breakfast Club) as Bill Gates and Noah Wyle (TV's ER) as Steve Jobs.

The movie begins with Steve Jobs (Wyle) speaking to director Ridley Scott (Alien, Gladiator), who was in the process of creating the first-ever commercial for Apple Computer to launch the Macintosh personal computer to US consumers in 1984. Jobs wants the TV ad to be a poetic, consciousness-raising statement but Scott is more concerned its technical aspects.  At this point, viewers are introduced to the kind of personality Jobs is.

The movie segues to a flash forward to 1997 where Jobs was announcing a new deal with Microsoft at the Macworld Expo. His partner, Steve Wozniak, played by actor Joey Slotnick, is introduced as one of the two central narrators of the story. Wozniak notes to the audience the resemblance between "Big Brother" and the image of Microsoft CEO Bill Gates (Hall) on the screen behind Jobs during this announcement. Asking how they "got from there to here," the film turns to flashbacks of his youth with Jobs, prior to the forming of Apple.

This is where the great stuff of the film starts to unravel.  Imagine, we will be taken back to the time how and where Apple and Microsoft started.  Jobs and Gates were just like any ordinary guys then who also experienced being caught on the campus during a riot between students and police, spending sleepless night with home works and other life’s ups and downs.  It just happened that the so called Pirates of Silicon Valleys have visions and innovative minds that would shake the world after a few decades.  And it all started in the garage of their home, of all places.

One eyebrow raising moment in the film, which I actually find cute happened at a San Francisco computer fair where the Apple II computer was introduced, Gates (the then-unknown Microsoft CEO), attempts to introduce himself to Jobs, who snubs him.  Now, that’s what you call clash of the titans.

Through the years, we have been witnesses to the “rivalry” between Jobs and Gates or Apples and Microsoft which was actually sort of a good thing for consumers because both companies strived to be on top in the industry thus producing the best products they can.

The movie ended with a scene during Steve Jobs’s birthday in 1985 where he was given a toast and then he was fired by CEO John Sculley from Apple Computer.   Of course, having of one of the greatest minds of the century, Jobs got his job back 12 years later and conquered the tech world for the next decade before his death.

Jobs maybe gone now but his legacy will continue to live on.  To this I say, great job, Steve Jobs!   

Monday, October 3, 2011

Say Goodbye to Acne

Proactiv Solution kiosk is Trinoma
Medical text books defines acne as a disease of the hair follicles of the face, chest, and back that affects almost all males and females during puberty. It is not caused by bacteria, although bacteria play a role in its evelopment. It is not unusual for some women to develop acne in their mid- to late-20s.

In my book, it is something that I squirm to recall having. You see, acne is the worst thing that I ever experienced during my college years. It has been an everyday ordeal for me on how to hide it (as if I can) or pretend I don't have it whenever I go out with friends and meet new acquiantances.  Actually, it might have been acne that caused bits of feeling of inferiority that I had then.

Well, good thing I survived it and can talk about it candidly the way I am writing about it now.  What made me blog about this topic is because I have a nephew in high school whose face is prone to acne.

But kids these days are just lucky to have innovative and effective anti-acne products that are made available by Proactiv Solution.


I was in Trinoma a couple of weeks ago and had a chance to talk to the saleslady of the Proactiv kiosk there and she was kind enough to discuss the Proactiv family of products.

Proactiv Oil Free Moisture with SPF 15, 50ml, Php1,099
This moisturizing sunscreen helps keep oily skin hydrated, balanced, and healthy.  This is ideal for people with dry or oily skin and frequently exposed to sunlight because it provides moisture with out added oil; It also protects the skin from harmful UVA and UVB rays that damages the skin

 


   Proactiv Sheer Finish Compact Foundation, Php 995

The medicated foundation helps to heal blemished skin.  It is a lightweight powder to wear alone or over Compact Foundation. It evens skin tones and absorbs oil to help keep your skin smooth and fresh looking all day. This is for people that are acne prone and wants to cover their acne blemishes since the medicated powder which helps prevent pimples from forming; it has salicylic acid that keeps pores clear and clean while giving a soft and natural finish.


Proactiv Sheer Finish Translucent Pressed Powder,  P 995
The sheer and light-weight pressed powder goes on smoothly and translucent for a truly flawless finish. Recommended to people with oily skin.  This serves as an Oil Free Make Up that eliminates shine and controls oil for a fresh face throughout the day.

Proactiv Clarifying Night Cream, 30ml, Php1,199
Skin clarifying pore treatment combines acne-fighting salicylic acid with retinol for powerful anti aging benefits. Perfect for people who are acne prone and sensitive to benzoyl peroxide. This is an acne treatment that contains salicylic acid to eliminate most acne blemishes and help prevent new break outs.  With the help of  retinol, this night cream improves clarity of the skin and reduce thee appearance of fine lines. It’s the perfect night cream for acne-prone skin.

Proactiv Daily Oil Control, 50ml, Php 899
Eliminate shine with our breakthrough lotion for oily skin!  A dramatic breakthrough in skin care, this oil-free formula gently helps your skin balance its own natural oil levels to help stop excess oil before it starts. Ideal for people who want to manage their oily skin because it acts out as an oil absorber that helps keep pores from clogging, skin from looking shiny and make up from streaking.

Proactiv Daily Protection plus Sunscreen SPF 30, 118ml, Php 1,099
Developed for acne prone skin, this light, oil free sunscreen shields you against the effects of the sun. Patented micro sponge technology helps absorb extra oil. People with acne prone skin who are frequently exposed to sunlight should have this for for daily use because it provides UVA/UVB protection for face and body

Proactiv Deep Cleansing Wash, 240ml, Php 999
Deep Cleansing medicated body wash fights acne on your back, chest & shoulders – everywhere! Highly-recommnded for people with acne all over the body especially in shoulders, chest and back. This is also a good alternative to benzoyl peroxide.  It is formulated to unclog pores and reduces oiliness while preventing future breakouts.  It also made to clear blemishes on the entire body.

Proactiv Green Tea Moisturizer, 30ml, Php1,099
Perfect daily moisturizer for dry, acne prone skin absorbs and hydrates instantly.  This feather-light moisturizer absorbs instantly, designed to deliver deep hydration to dry, tired skin. It’s formulated with concentrated botanical extracts and powerful antioxidants for a moisturizing experience that’s as healthy as it is refreshing. Ideal for people with dry, acne prone skin as it provides moisture, hydrates the skin without clogging the pores and feeling greasy.

Proactiv Mild Exfoliating Peel, 30ml, Php 1,099
Complementary product for people with oily skin specially to those looking for an effective acne treatment. This is specially formulated with Salicylic Acid to penetrate pores for a clearer complexion. Mild sloughing action rolls away built-up sebaceous oil on the skin’s surface, while calming botanicals soothe the skin.

Below is a testimonial of a Proactiv Solution user which I found via Youtube: 
 
  
You may contact the following Proactiv Mall Mall kioks to check out the above mentioned products:

a.       Glorietta 3, Ground Floor  - (02) 388 2848
b.       Trinoma, 2nd Floor - (02) 380 3801
c.       Robinsons Galleria, 3rd Floor  - (02) 380 5506
d.       Marquee Mall, Ground Floor - 0915 385 3103
e.       Alphaland Southgate Mall, 2nd Floor - 0915 485 6660
f.        Ill Terrazzo Mall, Upper Ground Floor - 0932 720 6900